Business Administration Majors in Marketing Management and Human Resource Development Management

The Business Administration program

The Business Administration program covers the integrated approach and interrelationship among the functional areas of business as well as sensitivity to the economic, social, technological, legal and international environment in which the business must operate.

It is an interdisciplinary and problem-focused program comprised of three integrated elements – basic business, business core and professional courses designed to develop the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders in business organizations.

A distinctive feature of the program is that all professional courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classrooms to real situations.

Graduates of a BSBA program should be able to:

  1. Convey ideas clearly both oral and written in English.
  2. Prepare, analyze, and evaluate reports, proposals and concept papers.
  3. Demonstrate the values of fairness, transparency, accountability, hard work, honesty, patience, diligence, innovativeness and risk taking.
  4. Apply the principles of the different forms of communication.
  5. Develop the ability to access, retrieve and disseminate information using IT.
  6. Perform quality work.
  7. Understand the concepts and principles of good interpersonal relations.
  8. Develop a wholesome personality.
  9. Participate actively in business associations and comply with their policies and obligations.
  10. Demonstrate leadership qualities, civic-mindedness and responsible citizenship.
  11. Conduct environmental scanning.
  12. Conduct feasibility study and other business research/plan.
  13. Explain the concepts, approaches, and techniques of environmental conservation.
  14. Know and understand the country’s national development thrusts, concerns and socio-economic indicators.

Bachelor of Science in Business Administration
Major in Marketing Management (MM)

The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

The objectives of the program are:

  1. Help the students to seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director.
  2. Guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed.
  3. Equip students with knowledge of the principles and concepts of marketing.
  4. Prepare students to pursue a teaching career or graduate studies in business.

Specific Professions, Careers, Occupation or Trades

Management Trainee in Marketing
Marketing Assistant
Account Executive
PR/Advertising Assistant
Service Crew
Customer Service Agent/Representative
Junior Sales Trainer
Order/Billing Assistant

Bachelor of Science in Business Administration
Major in Human Resource Development Management (HRDM)

The Human Resource Development Program aims to prepare the graduates for a career in the field of Human Resource Management in various corporations whether in the manufacturing, marketing and service sectors, or in the different types of industries such as pharmaceutical, semi-conductor, food and beverage, banking industries and other types of organizations.

Built into the program is the normal evolution of Human Resource (HR) profession at the various stages of development of an enterprise. At the infancy stage of a company, the HR organization is limited to perform the traditional functions in personnel management. As it grows, HR gets involved in the administrative processes to ensure that policies, systems and procedures are in place to have consistency and order in handling and managing people. Thereafter, HR assists line managers in the acquisition and development of skills and competencies of employees before it engages in the more strategic directions of making its employees more competitive in the business environment given global competition.

The objectives of the program are:

  1. Complete understanding of the concepts, principles, theories, and philosophies in Human Resource.
  2. Assist students seek employment and facilitate the integration process in the corporate environment so they can be immediately productive once employed.
  3. Assist the students in appreciating the HR role in the organization and how they can make meaningful contributions as a strategic partner in building the organization to become globally competitive.

Specific Professions, Careers, Occupation or Trades

Management Trainee in Human Resource
Office Assistant
Administrative Assistant
Human Resource Assistant
Executive Assistant
Recruitment Assistant
Compensation Assistant
Benefits Assistant
Training and Development